email marketing event triggered messaging
event triggered messaging takes tracking to the next level and unleashes the power of automated targeting through user interaction.
with seemeless integration capability and almost limitless flexbility to enhance your marketing campaigns this is the next generation of email marketing.
follow-up messaging
plan your campaigns in advance and pre-define which messages users receive based on their actions. perfect for buying reminders, notifications and as flexible as you need them to be.
list subscription
create lists of users automatically based on their actions. really useful for integrating with website data capture so that multiple web projects can feed into contact lists.
profiling & tagging
use free-format tagging to add intelligence to user records. works well in any scenario but especially in ecommerce where tagging means that future targetting of product promotions is easy.
forwarding requests
make requests to other applications and services on a scheduled basis to do things like send SMS, update a CRM or integrate with your existing solutions.
alert notifications
someone looking to book a test drive of a new car and you want to let your salesman know? just one example but you can hook into event alert notifications to follow up using different channels.
automatic segmentation
build profiles then use event triggers to tag and auto-populate those segments - all data is live so your campaigns make use of the very latest data.
user specific responses
response messages, booking confirmations, invoices and anything like that all contain user-specific pieces of information - no problem! just tell the trigger when it's called and it'll take care of it.
dynamic and merged content
up-sell, cross-sell and personalise based on the user and their profile. perfect for dynamic placement of advertising and information for services such as hotel bookings.
frequency control and intra-logic
define when and how often triggers are fired. gives you greater control over communication and ensures users are not bombarded with messages.