It seems like everyone’s talking about the downturn this Christmas. But while sales on the high street are shrinking, online sales are up about 15 percent on last year.
Ok, so you’ve missed this year’s Christmas rush. But as we move into 2009, getting smart with what you do online is definately the best way to beat the crunch.
If you don’t currently use a Web analytics package then that’s the first thing you need to get sorted in 2009. Finding out what works and what doesn’t online is critical in creating a successful website.
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
Don’t be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.
Many businesses consider adding email marketing to their marketing mix but are put off by the perceived start-up costs or they’re unsure whether email marketing will provide enough of a return on investment.
A common myth about email marketing is that only large corporations can afford the technology and reap the benefits. The truth is that it can benefit businesses of any size and no matter what your idea of success is, you can get great results using email marketing - it’s quick and relatively cheap too!
“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”
DMA Interactive
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