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To make your email marketing campaigns a success you’ve got to spend time, effort, and money keeping your data clean. Otherwise, the inevitable will happen and  it will vanish over time.

Keeping your data clean means your business will ultimately achieve reduced marketing costs and greatly improved response rates through better data management, and at the same time ensure compliance.

If you think about it, the cost to cleanse your existing lists may be significantly lower than acquiring a new customer or prospect. Is having a clean, deliverable database of contacts who have maintained a relationship with your company worth the investment?

…of course there’s only one answer to that question - ‘Yes!’

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Once your email campaign templates have been designed you’ll more than likely find that any regular campaigns you run are very similar - and it’s really only the text and feature images that change.

You might alter the layout slightly but the main header, footer and link elements aren’t going to change that often.

What we know is that there are quite a few problems that need to be overcome when creating email templates and that if things like email standards and design issues are overlooked then they can cause you major headaches with deliverability, readability and Junk mail.

The good news is that we’ve just cracked it with our new customisable email templates that you can edit online in a similar way to how you would update a Word document.

We’ve taken care of ensuring that templates are fully tested and complaint and that the layouts appear correctly in all major email clients.

A big benefit of using customisable email templates is that you only pay for the template to be designed once! …after that you just amend, re-use and save yourself some money at the same time.

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After you’ve spent valuable time planning and designing your email campaigns, do you spend more hours testing it in all the major email programs and spam filters?

Well… You’ll need to and it can be a massive job in terms of setting up accounts with Gmail, Hotmail, Lotus Notes et al.

…then, you’ll be into checking the inbox of each email program and fixing issues one by one. Not the best job in the World and also one where mistakes and errors can easily be overlooked.

On the other hand, you could just cross your fingers and click send! We wouldn’t recommend that though, especially as there is a much better and easier way of making sure your email designs render correctly in all major email programs and so they don’t get trapped in Spam filters.

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