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Contact centres can now provide a way to capture data at the point of contact and immediately enable clients to initiate a targeted approach to the customer relationship, email marketing, automation and response messaging.

It’s not even released yet and already it seems everyone is talking about how Google Wave is going to be the next revolution in Web communication.
Watch this video (1h 20m) and make you’re own mind up. We were impressed as we’re sure you will be and then you’re mind will be racing as you [...]

It seems that everyones take on Search Engine Optimisation is different, which isn’t very helpful when you’re trying to get your head around what it is and how you can ‘do it’!
One thing we all agree on though is that we want results and we want them fast!
Google Base may well help you do just [...]

Web analytics tools like Google Analytics can provide you with a bag load of statistical information. All good stuff because the info it provides can help you to understand more about your traffic and how to improve your ROI.
But on the other hand, the excitement of whizzy tools like Google Analytics can sometimes mean that [...]

As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient.
Once your campaign is released by the “send” button, your emails face numerous hazards on the way to the inbox. Spend any time in the world [...]

After you’ve spent valuable time planning and designing your email campaigns, do you spend more hours testing it in all the major email programs and spam filters?
Well… You’ll need to and it can be a massive job in terms of setting up accounts with Gmail, Hotmail, Lotus Notes et al.
…then, you’ll be into checking the [...]

Benefits to Event Triggered Emails?
Event Triggered Emails are a brilliant way to increase extra revenue from existing and potential customers and generate return/repeat business, whilst re-enforcing brand loyalty and customer retention, and not to mention increase site traffic.
By reacting to what users have done on your site, (whether they have clicked a button, bought something [...]

It seems like everyone’s talking about the downturn this Christmas. But while sales on the high street are shrinking, online sales are up about 15 percent on last year.
Ok, so you’ve missed this year’s Christmas rush. But as we move into 2009, getting smart with what you do online is definately the best way to [...]

If you don’t currently use a Web analytics package then that’s the first thing you need to get sorted in 2009. Finding out what works and what doesn’t online is critical in creating a successful website.
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor [...]

What is “Accessibility”? What is the point of “Accessibility”? There are a number of definitions out there for “Accessiblity”, but the one that I think best sums it up is the following from the Java Look and Feel Guidelines
The degree to which software can be used comfortably by a wide variety of people, including those who [...]