It’s not even released yet and already it seems everyone is talking about how Google Wave is going to be the next revolution in Web communication.
Watch this video (1h 20m) and make you’re own mind up. We were impressed as we’re sure you will be and then you’re mind will be racing as you think of all the different ways Wave can make a difference to you.
It seems that everyones take on Search Engine Optimisation is different, which isn’t very helpful when you’re trying to get your head around what it is and how you can ‘do it’!
One thing we all agree on though is that we want results and we want them fast!
Google Base may well help you do just that. It’s a free service, owned by Google, that enables you to tell them all about the products and services you sell - there are some rules and restrictions around this but it’s simple to do.
When users search Google your results will appear as ‘Shopping Results’ in a position on the screen that is almost as prominent as PPC.
It’s not a replacement for PPC and it’ll do nothing to increase your organic search rankings BUT it will definitely give you some fairly instant search visibility and it won’t cost you anything either.
Once your email campaign templates have been designed you’ll more than likely find that any regular campaigns you run are very similar - and it’s really only the text and feature images that change.
You might alter the layout slightly but the main header, footer and link elements aren’t going to change that often.
What we know is that there are quite a few problems that need to be overcome when creating email templates and that if things like email standards and design issues are overlooked then they can cause you major headaches with deliverability, readability and Junk mail.
The good news is that we’ve just cracked it with our new customisable email templates that you can edit online in a similar way to how you would update a Word document.
We’ve taken care of ensuring that templates are fully tested and complaint and that the layouts appear correctly in all major email clients.
A big benefit of using customisable email templates is that you only pay for the template to be designed once! …after that you just amend, re-use and save yourself some money at the same time.
It seems like everyone’s talking about the downturn this Christmas. But while sales on the high street are shrinking, online sales are up about 15 percent on last year.
Ok, so you’ve missed this year’s Christmas rush. But as we move into 2009, getting smart with what you do online is definately the best way to beat the crunch.
If you don’t currently use a Web analytics package then that’s the first thing you need to get sorted in 2009. Finding out what works and what doesn’t online is critical in creating a successful website.
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
Don’t be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.
In the current climate of recession and all the worries associated with the credit crunch, one of the first things that many companies see as an “expense they could do without” is their marketing budget, and more over their “online-marketing-budget.”
Worried by the supplier bills, salaries and all the other expenses that go with running a business, many are looking at ways to curb expenditure in order to weather the economic storm - and all too often the first casualty is all things ‘online’.
“Why should we be investing in Pay-Per-Click, updating our site or sending out emails when things are so tight at the moment?”
The answer to that question is simple, “because your competition still are”
What is “Accessibility”? What is the point of “Accessibility”? There are a number of definitions out there for “Accessiblity”, but the one that I think best sums it up is the following from the Java Look and Feel Guidelines
The degree to which software can be used comfortably by a wide variety of people, including those who require assistive technologies like screen magnifiers or voice recognition.
In this article, we’re going to take a look at why you need to make sure that your website is accessible. Continue reading »
Using web analytics tools isn’t as daunting as you might think, and by understanding how people are using your site, you can develop and improve your website, which in turn should lead to more inquiries, more sales or higher levels or traffic. Whatever your goals are, analytics tools can help achieve them.
Looking at the failings of your website is just as important as looking at your successes. In order to keep ahead of the game, it isn’t enough to just be happy with the users that actually “converted” (that is someone who bought something or downloaded from you, or made an enquiry). You need to know why those users who didn’t get as far as buying from your store left at a certain stage, or why they fell short of clicking the “download now” button.
And what that means is taking a cold, hard look at what you have put online as representative of you or your company. What you have said, how you have said it, the way you have presented yourself, your company or your products online requires evaluation and re-evaluation in order to get the best results.
Many people simply don’t like to admit that they got it wrong.
At some point we’ve all found ourselves asking these exact questions - funny thing is, they all share the same answer!
How many salespeople would you expect to make a sale by just blandly stating the facts? Exactly!
So when it comes to selling on a website why do most companies ditch their personality, their ideals, and their sales patter and hope for the best?
As ecommerce starts to come of age, your website is just one of many hopefuls fighting for its share of online booty. And the upshot of that is - the more sites like yours there are the less loyalty you can expect.
However there are a few things you can do to make sure that your site stands out from the crowd and keep your customers returning again and again. What’s more, all it need cost is a little imagination.
