Data is often viewed as boring and just about the numbers. The truth about data is very different – it is alive with creative opportunity to help brands make their marketing more engaging and effective.
We were invited (along with Oracle & Experian – amongst other big names), to present at a recent event discussing this topic and to answer big questions on
- How to connect the new data generated by digital marketing with traditional transactional databases.
- How to develop a genuine 360 insight into your customer by using multiple information sources.
- How to make the most of new forms of targeting: behavioural, location – based and by recommendation.
- How to measure effectiveness and optimise budgets on this new data landscape.
Over the next few months we’ll be running a series of articles on our blog to help you find answers to the questions above to help you become more creative with your data and to get the most from it.
If you have time then it’s worth taking a minute to have a look at the presentation we ran on the day – http://www.ipa.co.uk/Content/Content-from-Being-creative-with-data-25th-November
…our technical director Dave also has a spot on the video interviews – http://www.ipa.co.uk/Content/Content-from-Being-creative-with-data-25th-November
Watch out on Twitter or our blog for the first article in the series. (…and don’t forget to sign-up to our monthly email)
Leave a Reply
You must be logged in to post a comment.
