If you don’t currently use a Web analytics package then that’s the first thing you need to get sorted in 2009. Finding out what works and what doesn’t online is critical in creating a successful website.
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
Don’t be fooled by the fact that this functionality is available to you for free – Google Analytics is a full-featured, powerful analytics package.
With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns – whether they’re AdWords campaigns, email campaigns, or any other advertising program. With this information, you’ll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process.
AdWords advertisers can find all of these benefits from within their AdWords account – Google Analytics has been fully integrated with AdWords. All of your reports and settings are available from the Analytics tab.
To get started with Google Analytics, simply visit www.google.com/analytics. Once that’s done, you’ll start gathering data immediately, and be on track for improved ROI!
p.s. our email marketing and ecommerce solutions work with your Google Analytics code so you can measure the effectiveness ;0)
3 Responses to “Google Analytics – it’s free and it’s good!”
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July 8th, 2009 at 8:17 am
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August 6th, 2009 at 8:08 am
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August 12th, 2009 at 10:16 am
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