It seems that everyones take on Search Engine Optimisation is different, which isn’t very helpful when you’re trying to get your head around what it is and how you can ‘do it’!
One thing we all agree on though is that we want results and we want them fast!
Google Base may well help you do just that. It’s a free service, owned by Google, that enables you to tell them all about the products and services you sell – there are some rules and restrictions around this but it’s simple to do.
When users search Google your results will appear as ‘Shopping Results’ in a position on the screen that is almost as prominent as PPC.
It’s not a replacement for PPC and it’ll do nothing to increase your organic search rankings BUT it will definitely give you some fairly instant search visibility and it won’t cost you anything either.
Google search results usually show a screen with PPC on the right, and maybe at the top, and the organic search results down the left.
Depending on the search keywords and results Google may stick in Shopping Results on the left hand side just like in the screenshot below – the idea being that they’re trying to help you find relevant products and services in relation to your search terms.
Shopping Results inserted into the left-hand side
You need to give your products or services the best chance of appearing if you’re going to use Google Base so that’s where you need to follow the guidelines on how to submit information correctly. There’s no point going about it half-heartedly and you’ll need to optimise the content, price the items competitively, ensure image links are valid etc.
When the search results show Google selects a few products to show on the screen, if relevant, with a link to drill-down into the full results.
What’s also good about Google Base is that if you’re using Google Analytics then the traffic that Google Base generates for your site will be recorded as a traffic source within the reports – basically, you can see how much traffic it’s generating and how many sales you’re getting as a result!
Obviously, our v.stall ecommerce solution takes care of all this for you but if you’re not one of the lucky ones using one of our solutions then maybe this is something you should look into.
Click here for more info from Google about Google Base
As ever, we’re here to help so email us on hello@neteffekt.co.uk or call us on 0870 41 777 41 to talk more
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