The complexities involved with the need to deliver to duplicate email addresses, manage data from various sources, create user-specific content on-the-fly leaves some business with a technical challenge far too big to overcome with one solution

A specialist area of expertise at neteffekt is when it comes to integration. We’ve designed and developed every piece of our solution internally so we know it inside our and our years of experience in software development really make us stand out when it comes to understanding technical issues in relation to data management, integration and anything else where technical issues need to be overcome in order to get the very best out of our solution.

Our understanding of the requirements in this sector have enabled us to not only develop a user-friendly solution capable of meeting the demands of the sector but also to provide additional features and benefits that make email campaign management a much profitable strategic service within your business.

• unlimited number of clients
• multiple brands per client
• multiple sending profiles per client
• dynamic content creation
• duplicate email address support
• integrated opt-out, data cleansing and hygiene rules
• integration and reporting via API

If you’re facing technical challenges and have data management considerations then please contact us to find out more about how our solution can help your business.

The complexities involved with the need to deliver to duplicate email addresses, manage data from various sources, create user-specific content on-the-fly leaves some business with a technical challenge far too big to overcome with one solution.

Our understanding of the requirements in this sector have enabled us to not only develop a user-friendly solution capable of meeting the demands of the sector but also to provide additional features and benefits that make email campaign management a much profitable strategic service within your business.

• unlimited number of clients
• multiple brands per client
• multiple sending profiles per client
• dynamic content creation
• duplicate email address support
• integrated opt-out, data cleansing and hygiene rules
• integration and reporting via API

A specialist area of expertise at neteffekt is when it comes to integration. We’ve designed and developed every piece of our solution internally so we know it inside our and our years of experience in software development really make us stand out when it comes to understanding technical issues in relation to data management, integration and anything else where technical issues need to be overcome in order to get the very best out of our solution.

If you’re facing technical challenges and have data management considerations then please contact us to find out more about how our solution can help your business.

Email responses delivered with our solution not only ensures accuracy and excellent deliverability through our system’s list hygiene tools, but also allows clients to measure effectiveness of planned email responses immediately.

The power of those features in combination with the ability to begin all important list segmentation & message targeting when the contact is ‘white hot’ is what you get when you choose neteffekt.

• seamless integration into existing systems via api
• event triggered messaging
• dynamic & personalised response messaging
• cross channel data management
• one-click downloads and exports
• data merging & purging features
• ad-hoc campaign management capability (don’t miss out on revenue opportunities!)
• customer insight features
• response & roi tracking
• web metrics integration - Google Analytics, Omniture, Webtrends and more…

To find out more about how our solution and the automated targeting and response features work please contact us for more information.

It’s all packaged and ready to go. There’s nothing to install, it’s easy to use, and once it’s in your client’s hands you’ll soon start make the most of extra revenue opportunities.

We give you all the tools you need to manage your sales, billings and account management, so you’re always in control - and our solution has the kind of proven stability that means your clients will hardly ever need your support.

Our solution is 100% white label meaning your clients will never know the service is provided by neteffekt.

• we don’t offer a competing end-user solution (we only sell white label solutions)
• completely white label
• branded control panel and user guides
• no reference to neteffekt anywhere
• you and your clients can choose domain names
• client sub-branding feature
• dedicated mail servers available
• fully secured via SSL
• flexible pricing options

There’s no set-up fee and our pricing is simple - you pay an *agreed monthly service fee and you’re free to set-up as many clients and campaigns as you like!

We give you full agency control so that you can set-up and manage clients yourself all through one beautifully crafted user interface.

neteffekt only provides solutions for agencies and not only are we helping creative agencies, list managers, contact centres, data bureaus and larger corporate clients to deliver a fully integrated and branded email marketing solution to match their requirements - but we’re also bringing something new and exciting that you can’t get anywhere else!

If you’re looking for a white label email marketing solution to provide a branded and professional email marketing service to your clients then please contact us so we can talk to you more about what our solution can do to help make a success of that area of your business.

There are a few key things to consider before going ahead and doing this and our successful working relationships in this sector have helped us build a solution that not only manages frequency of communication across lists to improve response rates but also enables you to manage the usage of the lists you sell into your clients therefore protecting your investment.

The addition of a full self-service feature means that you can increase revenue by servicing more clients and make email marketing much more profitable within your business.

• campaign categorisation and control
• user communication frequency controls
• extended data life
• improve response rates
• maximise client spend & drive repeat business
• list-usage controls with feedback reporting & monitoring
• flexible ways of working - fully managed, self-service, read /reports only (no download)
• list analysis tagging & prioritisation

This powerful add-on to the our solution can be tailored to meet the demands of your clients to ensure that communication is controlled, data is protected, opt-outs are managed efficiently, data is cleansed automatically based on the rules you specify and in a number of other ways.

If you provide data to your clients and email marketing and response messaging is a service you have a requirement to provide then please contact us so we can talk to you more about what our solution can do to help make a success of that area of your business.

In addition to our deliverability, data management and list hygiene features there are also a wide range of email content validation, testing and dynamic content creation capabilities which make it much easier and quicker to create robustly tested and valid email content that will have way more chance of arriving in the inbox.

Our solution is designed as a client management solution that enables businesses to provide a branded and professional email marketing service to its clients. As a result, using the neteffekt solution, businesses get a greater level of control and access to a depth of information and detail which other solutions either cannot or do not make available.

Email Service Provider Relations & Reputation Monitoring
The neteffekt solution has been designed so that Sender Reputation is in the hands of our clients rather than being a neteffekt relationship with ESP’s.

neteffekt has a relationship with ESP’s in that we’ve spent time working with their technical teams to ensure delivery rules are implemented correctly and to ensure we have access to all the relevant information required to help our clients enroll on Feedback Loops.

neteffekt clients are able to manage how IP addresses are assigned across clients and campaigns enabling a much more flexible approach to campaign planning and delivery issue management such as blacklisting.

The key to achieving and maintaining high delivery rates is through reputation, this is a complex area and we are experts in establishing reputation from a standing start.

We achieve this through approaching configuration, monitoring and deliverability in a number of ways including…

• All our clients have dedicated IP addresses, this means full control of reputation and sending practices of our other clients do not impact on your reputation.
• Authentication – we digitally sign all outgoing mail using DKIM (Domain Keys Identified Mail) which in conjunction with SPF records are a proven way to increase deliverability.
• Throttled delivery - the advanced delivery rules built-in to are outbound mail servers allow automatic throttling of mail delivery to destination domains at an IP level which enables slow-start delivery followed by an incremental increase in throughput until optimal delivery speed is reached over-time. Taking this approach means that ESP’s start to trust sending domains and sending flat out from day one, to Yahoo! for example, is a sure way of getting emails bounced or even blocked.
• Respect of ESP’s resources – our outbound mail servers interpret the response codes from mail servers such AOL, Hotmail and Yahoo! etc. and will automatically “back off” and reduce the sending rate when told to, then after a calculated period of time will automatically increase delivery rates again. This maintains good relationships with ESP’s and as a result boosts delivery rates.
• We provide pre-warmed IP addresses so that when create a new solution for a client any IP addresses we assign to the new solution are not cold and are therefore know by ESPs.
• Automated Data Cleansing - the feedback provided from mail servers is used to implemented automated data cleansing. ESP’s don’t like it when delivery retries are made to non-existent mail boxes when they’ve already said that user doesn’t exist.

The neteffekt reputation monitor provides a depth of information not available in any other solution and in combination with helping our clients get onto Feedback Loop Reporting for the major ESP’s (also integrated into campaign reporting metrics) neteffekt provides a powerful pro-active sender reputation and campaign management tool that ensures relationships with ESP’s build and grow.

Seems sensible, but the litany of example after example of companies putting their brands at risk and downgrading their brand’s impact continues to this day. It has been – and continues to be – too easy for legacy email systems to enable cavalier attitudes towards the email space.

Email is now an embedded communication channel millions of people prefer and as a result, consumers more than ever expect companies to behave responsibly – and expect those brands they have invited into their lives over time to transfer that aura of respect, trust and dependability to email communications.

Email has been viewed as the “cheap” channel – so shooting poor data through the network has not been taken seriously due to the relatively low cost of sending campaigns out the door. As email has evolved over several years, and as ISPs more actively manage traffic across their server networks, the idea of “throwing spaghetti against the wall” is no longer responsible or acceptable.

Compromising the reputation of your IP Address compromises your brand. It is time consuming, costly and unintelligent – particularly in light of the fact the latest advances in email software enable the user to actively manage all aspects of the email channel and see precisely how their brands are being represented to ISPs and markets at large.

Data integrity =’s Brand integrity. This is not a new concept. Smart, successful direct mailers using the postal channel have embraced this tenant for years – and prospered from it. Brand “strength” and “reach” were achieved in many cases through maintaining a keen eye on driving efficiency across all direct marketing channels.

Transfer of those historical tried and true direct marketing drivers into an easy to use, easy to manage and easy to test solution suite now allow smart email marketers to realise efficiencies in the channel that were just not possible or too costly to actualise in years past.

Advanced, transparent reputation monitors ensure your control of how your brand is being received. A/B Testing that requires no/low support ensures you take control of how your brandgrows. Failsafe routines allow you to take control of your brand’s perception in the marketplace by eliminating broken links, ensuring Opt In/Opt Out compliance and catching oversights such as “no subject” and image rendering failures – before your campaign is sent.

Take control of your brand – just like you used to. Protect it. Enhance it. Extend it.

Every businesses calls to action on the web may well be different but will certainly be things along the lines of checkout, download & register - and they will depend on what type of products and services you provide.

Whatever it is you are trying to get your users to do they will fall into (for the most part) two camps. Those that did perform your call to action and those that didn’t.

The clever thing to do once you know which camp the user resides is to capitalise on that insight and expand the opportunity automatically by triggering an event of follow-on marketing activities such as a number of automatically sent emails over a period of time, a request (or a number of timed requests) to another application to send an SMS message for example, tag the user so you can learn more about what they did or didn’t do, organise your users into lists.

All these things help you maximise the potential of your marketing which in turn can drive up repeat business and help you to grow and retain more customers.

We call them Event Triggers but thats just a name and basically an Event Trigger is a collection of user related actions that can be called when a user does something with your website or email flyers.

Here’s a basic ecommerce example (this doesn’t only apply to ecommerce as it can be just as easily implemented in any website) of how the simple implementation of an Event Trigger at checkout can increase the potential for repeat business.

Each time a user purchases from your store you could say at some level that your marketing has ‘worked’. Maybe it’s worth rethinking that and viewing it as ‘only just started’…

You see, before the user purchased you may not have known anything about them, but now you do from the personal details they used to checkout with, all the way through to the contents of their basket. At this point there are a number of opportunities for you to learn more and do more.

Add the user to a list. If the user is a consumer then add them to your generic offers and marketing list so they’re included in your ongoing emails (I’m sure you already have an ongoing email marketing campaign…). If the user is a business then add them to a different list so you can manage the account differently.

Tagging the user with the type of products they bought is great for being able to identify in the future what products each of your customers likes to buy

e.g. If they bought Golf Shoes then tag them with ‘Golf’ - this can be done automatically and driven by the way your website is structured.

Queue follow-up messages that don’t just ram offers down the users throat. Sure, send marketing emails but improve the customer experience - ask them what they thought, get them to complete a survey or review. Maybe, send them a discount code after being a customer for 1 year. Be creative and be nice to them, they’ll remember it and come back again which is all you want!

Communicate with other applications by triggering timed requests to do things like send SMS, update a CRM or anything else your own software solutions do for you.

The above are just a few ideas on how you can use an Event Trigger on calls to action to organise your data, build intelligence and customer insight into your data, automated marketing communications and integrate with other applications.

One of the best features about this type of marketing is that its very flexible and you can be as basic or as complex with it as you like. Make it personal to your business and make the user feel like they’re been communicated one-to-one.

In comparison with other web marketing techniques such as PPC event triggered marketing is much more cost effective. OK, so it won’t help you to acquire new business in the same way but a PPC ad is a bit of a one-hit wonder whereas this has much more legs in it.

You may already be thinking, or doing, some of this type of marketing but if you want to talk it though then give us a call on 0870 41 777 41 - its easy to set-up and do and its very low effort & measurable.

Our opinion is that you don’t need to create the best website in the world in order for it to work. But what you do need to is to make sure that whatever it is your website is about, that it captures the users imagination and makes them want to find out more.

Visual appeal goes some way to achieving that and the level you take it to depends on what your website is about - but Coca Cola, as an example, have used some neat tricks so that when you take a look at each product in their range (http://www.coca-cola.co.uk/default.html) the screen zooms around to give a little flashy presentation.

You might not want to go to that level, but using techniques like Coca Cola have done means you can get a  lot more info on your website without overloading it. With only so much space on websites and impatient users that want things and they want them now you need to think very carefully about what your most important user-engaging features are and hit them with it straight away.

Carousels on websites have been around for some time now but the transition effects are become slicker all of the time. Users love to see slick graphical touches and when they get the ‘ooooh’ feeling they remember it, they’ll probably stay on your website for longer and they may even tell others - http://www.neteffekt.co.uk/email-marketing-screens.php

Sites like Amazon have the right idea when it comes to content placement by the way that after they’ve learned a bit about you they push more relevant content onto the screen by swapping out the generic place holder type offerings. It’s pretty basic but it makes me feel good because I feel like my web pages on Amazons aren’t like anyone elses. (Maybe that’s a little sad!)

This is definitely the way to go. Showing all users all of the same content each time they visit your site won’t give the user a feeling of satisfaction and it will become stale and boring for them over time.

When I use websites I want to know that the sites I’m using are learning about what I’m interested in and what I’m not interested in. It also helps refresh my memory when I revisit sites I’ve not been to for a while and draws my focus back to what I was last doing.

We’re already written a few articles on copy writing & content, email design, ecommerce features and usability that are also worth reading and they should help you consider how you can fine tune your users experience when interacting online with your business.

Don’t stop with your website and make sure that any other type of communication using email, social media, RSS or whatever else are just as engaging and are reinforcing your brand in the way you want them to.

We were invited (along with Oracle & Experian - amongst other big names),  to present at a recent event discussing this topic and to answer big questions on

• How to connect the new data generated by digital marketing with traditional transactional databases.
• How to develop a genuine 360 insight into your customer by using multiple information sources.
• How to make the most of new forms of targeting: behavioural, location - based and by recommendation.
• How to measure effectiveness and optimise budgets on this new data landscape.

Over the next few months we’ll be running a series of articles on our blog to help you find answers to the questions above to help you become more creative with your data and to get the most from it.

If you have time then it’s worth taking a minute to have a look at the presentation we ran on the day - http://www.ipa.co.uk/Content/Content-from-Being-creative-with-data-25th-November

…our technical director Dave also has a spot on the video interviews - http://www.ipa.co.uk/Content/Content-from-Being-creative-with-data-25th-November

Watch out on Twitter or our blog for the first article in the series. (…and don’t forget to sign-up to our monthly email)