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Benefits to Event Triggered Emails?
Event Triggered Emails are a brilliant way to increase extra revenue from existing and potential customers and generate return/repeat business, whilst re-enforcing brand loyalty and customer retention, and not to mention increase site traffic.

By reacting to what users have done on your site, (whether they have clicked a button, bought something or left a message) you can create relationships that lead to your customers returning to your site. This in turn creates valuable up-sell and cross sell opportunity and by engaging your website visitors with reasons to come back to your site you keep the sales-life cycle in motion.

By continuing the after-sales, after-enquiry process with your customers through personalisation of key content, delivered directly to their inbox, you are showing an interest in what these people want. This creates the competitive advantage of placing you in a positive light and in turn encourages users to return to your site, write a good review, recommend you to a friend and so on…

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Using web analytics tools isn’t as daunting as you might think, and by understanding how people are using your site, you can develop and improve your website, which in turn should lead to more inquiries, more sales or higher levels or traffic. Whatever your goals are, analytics tools can help achieve them.

Looking at the failings of your website is just as important as looking at your successes.  In order to keep ahead of the game, it isn’t enough to just be happy with the users that actually “converted” (that is someone who bought something or downloaded from you, or made an enquiry). You need to know why those users who didn’t get as far as buying from your store left at a certain stage, or why they fell short of clicking the “download now” button.

And what that means is taking a cold, hard look at what you have put online as representative of you or your company. What you have said, how you have said it, the way you have presented yourself, your company or your products online requires evaluation and re-evaluation in order to get the best results.

Many people simply don’t like to admit that they got it wrong.

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