Oct 31
In the current climate of recession and all the worries associated with the credit crunch, one of the first things that many companies see as an “expense they could do without” is their marketing budget, and more over their “online-marketing-budget.”
Worried by the supplier bills, salaries and all the other expenses that go with running a business, many are looking at ways to curb expenditure in order to weather the economic storm - and all too often the first casualty is all things ‘online’.
“Why should we be investing in Pay-Per-Click, updating our site or sending out emails when things are so tight at the moment?”
The answer to that question is simple, “because your competition still are”