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When users visit your website, receive one of your emails or interact with any other piece of web-content relating to your business you are ultimately trying to drive them to complete your calls to action.

Every businesses calls to action on the web may well be different but will certainly be things along the lines of checkout, download & register - and they will depend on what type of products and services you provide.

Whatever it is you are trying to get your users to do they will fall into (for the most part) two camps. Those that did perform your call to action and those that didn’t.

The clever thing to do once you know which camp the user resides is to capitalise on that insight and expand the opportunity automatically by triggering an event of follow-on marketing activities such as a number of automatically sent emails over a period of time, a request (or a number of timed requests) to another application to send an SMS message for example, tag the user so you can learn more about what they did or didn’t do, organise your users into lists.

All these things help you maximise the potential of your marketing which in turn can drive up repeat business and help you to grow and retain more customers.

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Benefits to Event Triggered Emails?
Event Triggered Emails are a brilliant way to increase extra revenue from existing and potential customers and generate return/repeat business, whilst re-enforcing brand loyalty and customer retention, and not to mention increase site traffic.

By reacting to what users have done on your site, (whether they have clicked a button, bought something or left a message) you can create relationships that lead to your customers returning to your site. This in turn creates valuable up-sell and cross sell opportunity and by engaging your website visitors with reasons to come back to your site you keep the sales-life cycle in motion.

By continuing the after-sales, after-enquiry process with your customers through personalisation of key content, delivered directly to their inbox, you are showing an interest in what these people want. This creates the competitive advantage of placing you in a positive light and in turn encourages users to return to your site, write a good review, recommend you to a friend and so on…

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Many businesses consider adding email marketing to their marketing mix but are put off by the perceived start-up costs or they’re unsure whether email marketing will provide enough of a return on investment.

A common myth about email marketing is that only large corporations can afford the technology and reap the benefits. The truth is that it can benefit businesses of any size and no matter what your idea of success is, you can get great results using email marketing - it’s quick and relatively cheap too!

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”
DMA Interactive
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You’re probably not sure how to go about doing this for your email campaigns without analysing data, creating segments, multiple sends and so on…

But now… using A/B split testing you can take the pain away and automate the decision making process to acheive improved campaign results.

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Email marketing is still one of the best ways to communicate and to build a relationship with your customers but that said, a common question has always been - ‘What are the advantages of using a specialist email marketing service rather than sending emails using my PC?’

Well, there are a lot of advantages. I know you’re thinking ‘Of course there are!’ but before you make your own mind up have a read of the points and considerations we’ve put together. All of which should help you in the decision making process of deciding whether to use a specialist service like ours.

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