Web analytics tools like Google Analytics can provide you with a bag load of statistical information. All good stuff because the info it provides can help you to understand more about your traffic and how to improve your ROI.
But on the other hand, the excitement of whizzy tools like Google Analytics can sometimes mean that more fundamental things are overlooked in relation to how your website is performing.
Think about implementing feedback loops for customers and it’ll give you the best and most honest information around. OK, so some of the feedback may be a little harsh and some of it may be useless but it’s all information that will give you a better understanding of what your customers really want, what they don’t like and what they do like about your website. They may even be nice to you ;0)
We’ve picked out 2 really good feedback loop services than can help you make your websites do more and help to retain more customers. We’re not affiliated with any of these companies but I thought it’d be useful to pick out a couple of real life services that do the job. I do like the look of them both though…