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We all have different ideas of what makes a website not only look good but also work well. In the end though, what we’re all trying to achieve is pretty much the same in that we’re striving to engage users so they interact with your business and at the same time do a bit of drum-banging by telling others about how good it is.

Our opinion is that you don’t need to create the best website in the world in order for it to work. But what you do need to is to make sure that whatever it is your website is about, that it captures the users imagination and makes them want to find out more.

Visual appeal goes some way to achieving that and the level you take it to depends on what your website is about - but Coca Cola, as an example, have used some neat tricks so that when you take a look at each product in their range (http://www.coca-cola.co.uk/default.html) the screen zooms around to give a little flashy presentation.

You might not want to go to that level, but using techniques like Coca Cola have done means you can get a  lot more info on your website without overloading it. With only so much space on websites and impatient users that want things and they want them now you need to think very carefully about what your most important user-engaging features are and hit them with it straight away.

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There are certain pages that we reommend you include in your ecommerce website which sometimes results in customers asking us things like “Why do we need that page?” or “…nobody has ever asked us for that before…” and the like.

The pages we recommend are important so please bear in mind, as with any content on your site, you’ll need to pay attention to what you’re writing, making it informative, interesting and something that your customers will want to read. Continue reading »

At some point we’ve all found ourselves asking these exact questions - funny thing is, they all share the same answer!

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How many salespeople would you expect to make a sale by just blandly stating the facts? Exactly!

So when it comes to selling on a website why do most companies ditch their personality, their ideals, and their sales patter and hope for the best?

As ecommerce starts to come of age, your website is just one of many hopefuls fighting for its share of online booty. And the upshot of that is - the more sites like yours there are the less loyalty you can expect.

However there are a few things you can do to make sure that your site stands out from the crowd and keep your customers returning again and again. What’s more, all it need cost is a little imagination.

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Each year, marketers are faced with the question of how they can increase response and conversion rates to drive revenue and at the same time reduce overall campaign and delivery costs.

In other words, ‘do more for less’. To achieve these objectives, organisations are re-evaluating communication strategies and deploying relevant marketing technology to drive higher returns on campaign investment.

Over the past seven years, neteffekt has worked with a large number of companies to help them achieve these objectives. From working with our clients we’ve built and a lot of experience and as a result we’ve created ten top tips for increasing campaign return on investment.

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