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A lot has been written on the subject of creating email templates for direct marketing. I myself have learned the hard way in that the only way to create emails that will work in the majority of the email clients out there is to read as much as possible on the subject, and basically, get stuck in.

It’s a very strange business to be in at the moment. Going from working with the wonderfully logical CSS based website work we as designers carry out, to suddenly having to go all “old school” and work with tables. But alas, yes, tables are the only way of assuring any kind of continuity and success with email designs. Continue reading »

In a recent survey of executives; approximately 60 percent stated that images were turned off on their email clients. In some email clients, turning “images off” is now the default setting (Microsoft Outlook 2007). Corporate IT policies and personal preferences are resulting in image suppression being a de facto standard.

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If, like me, you are called upon during the course of your average working week to produce email templates alongside regular day to day website work, then you too will no doubt have had the same fist waving, cursing and screen slapping experiences that I have had to come to terms with. Yes, creating html email marketing newsletters and flyers has become an unnecessary black art, having to abandon the ‘best practice’ principles we have had to learn over the past years with CSS, and instead travel Dr Who-style to a past of table based design. We’ve had to polish the dust off ’skills’ we thought we had long since waived bye-bye to.

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