Jul 22
Providers of B2B and B2C mailing lists are logically in a great position to provide strategic marketing services, like email campaigns, to their clients.
There are a few key things to consider before going ahead and doing this and our successful working relationships in this sector have helped us build a solution that not only manages frequency of communication across lists to improve response rates but also enables you to manage the usage of the lists you sell into your clients therefore protecting your investment.
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Tagged with: data cleansing • data hygiene • frequency control • list broker • list manager • lists • managing data • selling data
Apr 21
To make your email marketing campaigns a success you’ve got to spend time, effort, and money keeping your data clean. Otherwise, the inevitable will happen and it will vanish over time.
Keeping your data clean means your business will ultimately achieve reduced marketing costs and greatly improved response rates through better data management, and at the same time ensure compliance.
If you think about it, the cost to cleanse your existing lists may be significantly lower than acquiring a new customer or prospect. Is having a clean, deliverable database of contacts who have maintained a relationship with your company worth the investment?
…of course there’s only one answer to that question - ‘Yes!’
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Tagged with: cleansing • data hygiene • email lists • email marketing
