Our white label solution means you don’t have to be an email expert to benefit from email marketing. We’ve already done the hard work for you and the only name your client will see is yours.
It’s all packaged and ready to go. There’s nothing to install, it’s easy to use, and once it’s in your client’s hands you’ll soon start make the most of extra revenue opportunities.
Once your email campaign templates have been designed you’ll more than likely find that any regular campaigns you run are very similar - and it’s really only the text and feature images that change.
You might alter the layout slightly but the main header, footer and link elements aren’t going to change that often.
What we know is that there are quite a few problems that need to be overcome when creating email templates and that if things like email standards and design issues are overlooked then they can cause you major headaches with deliverability, readability and Junk mail.
The good news is that we’ve just cracked it with our new customisable email templates that you can edit online in a similar way to how you would update a Word document.
We’ve taken care of ensuring that templates are fully tested and complaint and that the layouts appear correctly in all major email clients.
A big benefit of using customisable email templates is that you only pay for the template to be designed once! …after that you just amend, re-use and save yourself some money at the same time.
After you’ve spent valuable time planning and designing your email campaigns, do you spend more hours testing it in all the major email programs and spam filters?
Well… You’ll need to and it can be a massive job in terms of setting up accounts with Gmail, Hotmail, Lotus Notes et al.
…then, you’ll be into checking the inbox of each email program and fixing issues one by one. Not the best job in the World and also one where mistakes and errors can easily be overlooked.
On the other hand, you could just cross your fingers and click send! We wouldn’t recommend that though, especially as there is a much better and easier way of making sure your email designs render correctly in all major email programs and so they don’t get trapped in Spam filters.
A lot has been written on the subject of creating email templates for direct marketing. I myself have learned the hard way in that the only way to create emails that will work in the majority of the email clients out there is to read as much as possible on the subject, and basically, get stuck in.
It’s a very strange business to be in at the moment. Going from working with the wonderfully logical CSS based website work we as designers carry out, to suddenly having to go all “old school” and work with tables. But alas, yes, tables are the only way of assuring any kind of continuity and success with email designs. Continue reading »
At some point we’ve all found ourselves asking these exact questions - funny thing is, they all share the same answer!
If the first part of this series wasn’t enough for you and you’ve been waiting with baited breath for the next exciting instalment then your wait is over!
Here’s the final part of rules & tips to help make your ecommerce website a success.
Ecommerce has, for the most part, evolved far beyond the late 1990’s cliches of hair-wrenching, sanity-shattering slogs through yet another “clever” designer’s take on how shopping on the web should be.
Standards prevailed, usability won out, and we’re now free to spend our collective billions of pounds per year online.
That said… It can still get better. Online shopping is in, if not infancy, at least a toddler stage. The advances that brought us to where we are have made the process simpler and easier than ever, but some sites still haven’t caught on.
This is part 1 of a 2 part series that will provide you with some great tips for successful ecommerce design.
In a recent survey of executives; approximately 60 percent stated that images were turned off on their email clients. In some email clients, turning “images off” is now the default setting (Microsoft Outlook 2007). Corporate IT policies and personal preferences are resulting in image suppression being a de facto standard.
If, like me, you are called upon during the course of your average working week to produce email templates alongside regular day to day website work, then you too will no doubt have had the same fist waving, cursing and screen slapping experiences that I have had to come to terms with. Yes, creating html email marketing newsletters and flyers has become an unnecessary black art, having to abandon the ‘best practice’ principles we have had to learn over the past years with CSS, and instead travel Dr Who-style to a past of table based design. We’ve had to polish the dust off ’skills’ we thought we had long since waived bye-bye to.
