Blog

When users visit your website, receive one of your emails or interact with any other piece of web-content relating to your business you are ultimately trying to drive them to complete your calls to action.

Every businesses calls to action on the web may well be different but will certainly be things along the lines of checkout, download & register - and they will depend on what type of products and services you provide.

Whatever it is you are trying to get your users to do they will fall into (for the most part) two camps. Those that did perform your call to action and those that didn’t.

The clever thing to do once you know which camp the user resides is to capitalise on that insight and expand the opportunity automatically by triggering an event of follow-on marketing activities such as a number of automatically sent emails over a period of time, a request (or a number of timed requests) to another application to send an SMS message for example, tag the user so you can learn more about what they did or didn’t do, organise your users into lists.

All these things help you maximise the potential of your marketing which in turn can drive up repeat business and help you to grow and retain more customers.

Continue reading »

We all have different ideas of what makes a website not only look good but also work well. In the end though, what we’re all trying to achieve is pretty much the same in that we’re striving to engage users so they interact with your business and at the same time do a bit of drum-banging by telling others about how good it is.

Our opinion is that you don’t need to create the best website in the world in order for it to work. But what you do need to is to make sure that whatever it is your website is about, that it captures the users imagination and makes them want to find out more.

Visual appeal goes some way to achieving that and the level you take it to depends on what your website is about - but Coca Cola, as an example, have used some neat tricks so that when you take a look at each product in their range (http://www.coca-cola.co.uk/default.html) the screen zooms around to give a little flashy presentation.

You might not want to go to that level, but using techniques like Coca Cola have done means you can get a  lot more info on your website without overloading it. With only so much space on websites and impatient users that want things and they want them now you need to think very carefully about what your most important user-engaging features are and hit them with it straight away.

Continue reading »

Benefits to Event Triggered Emails?
Event Triggered Emails are a brilliant way to increase extra revenue from existing and potential customers and generate return/repeat business, whilst re-enforcing brand loyalty and customer retention, and not to mention increase site traffic.

By reacting to what users have done on your site, (whether they have clicked a button, bought something or left a message) you can create relationships that lead to your customers returning to your site. This in turn creates valuable up-sell and cross sell opportunity and by engaging your website visitors with reasons to come back to your site you keep the sales-life cycle in motion.

By continuing the after-sales, after-enquiry process with your customers through personalisation of key content, delivered directly to their inbox, you are showing an interest in what these people want. This creates the competitive advantage of placing you in a positive light and in turn encourages users to return to your site, write a good review, recommend you to a friend and so on…

Continue reading »

Email marketing is still one of the best ways to communicate and to build a relationship with your customers but that said, a common question has always been - ‘What are the advantages of using a specialist email marketing service rather than sending emails using my PC?’

Well, there are a lot of advantages. I know you’re thinking ‘Of course there are!’ but before you make your own mind up have a read of the points and considerations we’ve put together. All of which should help you in the decision making process of deciding whether to use a specialist service like ours.

Continue reading »