Benefits to Event Triggered Emails?
Event Triggered Emails are a brilliant way to increase extra revenue from existing and potential customers and generate return/repeat business, whilst re-enforcing brand loyalty and customer retention, and not to mention increase site traffic.
By reacting to what users have done on your site, (whether they have clicked a button, bought something or left a message) you can create relationships that lead to your customers returning to your site. This in turn creates valuable up-sell and cross sell opportunity and by engaging your website visitors with reasons to come back to your site you keep the sales-life cycle in motion.
By continuing the after-sales, after-enquiry process with your customers through personalisation of key content, delivered directly to their inbox, you are showing an interest in what these people want. This creates the competitive advantage of placing you in a positive light and in turn encourages users to return to your site, write a good review, recommend you to a friend and so on…