In a recent survey of executives; approximately 60 percent stated that images were turned off on their email clients. In some email clients, turning “images off” is now the default setting (Microsoft Outlook 2007). Corporate IT policies and personal preferences are resulting in image suppression being a de facto standard.
If, like me, you are called upon during the course of your average working week to produce email templates alongside regular day to day website work, then you too will no doubt have had the same fist waving, cursing and screen slapping experiences that I have had to come to terms with. Yes, creating html email marketing newsletters and flyers has become an unnecessary black art, having to abandon the ‘best practice’ principles we have had to learn over the past years with CSS, and instead travel Dr Who-style to a past of table based design. We’ve had to polish the dust off ’skills’ we thought we had long since waived bye-bye to.
