Many people enter into the new year with a personal goal of living a healthier lifestyle and shedding the unwanted pounds brought on by another season of holiday excess. The same commitment should also be applied to the messages being sent to your subscribers-messages that may have slowly packed on the pounds right under your nose without being noticed.
the campaign didn’t work because it must’ve been the wrong time!
is there a “right” time to be sending email?
After all the time and testing that goes into producing a polished email campaign, a common fear among marketers is that when they send will have a greater influence on success than what they send.
To an extent, these fears are warranted, but the idea that there exists any “right” day and time to send email is an easy trap to fall into.
Instead, try keeping a few key points in mind the next time a last-minute image swap delays your email deployment and panic begins to set in.
