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It seems that everyones take on Search Engine Optimisation is different, which isn’t very helpful when you’re trying to get your head around what it is and how you can ‘do it’!

One thing we all agree on though is that we want results and we want them fast!

Google Base may well help you do just that. It’s a free service, owned by Google, that enables you to tell them all about the products and services you sell - there are some rules and restrictions around this but it’s simple to do.

When users search Google your results will appear as ‘Shopping Results’ in a position on the screen that is almost as prominent as PPC.

It’s not a replacement for PPC and it’ll do nothing to increase your organic search rankings BUT it will definitely give you some fairly instant search visibility and it won’t cost you anything either.

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Web analytics tools like Google Analytics can provide you with a bag load of statistical information. All good stuff because the info it provides can help you to understand more about your traffic and how to improve your ROI.

But on the other hand, the excitement of whizzy tools like Google Analytics can sometimes mean that more fundamental things are overlooked in relation to how your website is performing.

Think about implementing feedback loops for customers and it’ll give you the best and most honest information around. OK, so some of the feedback may be a little harsh and some of it may be useless but it’s all information that will give you a better understanding of what your customers really want, what they don’t like and what they do like about your website. They may even be nice to you ;0)

We’ve picked out 2 really good feedback loop services than can help you make your websites do more and help to retain more customers. We’re not affiliated with any of these companies but I thought it’d be useful to pick out a couple of real life services that do the job. I do like the look of them both though…

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Many businesses consider adding email marketing to their marketing mix but are put off by the perceived start-up costs or they’re unsure whether email marketing will provide enough of a return on investment.

A common myth about email marketing is that only large corporations can afford the technology and reap the benefits. The truth is that it can benefit businesses of any size and no matter what your idea of success is, you can get great results using email marketing - it’s quick and relatively cheap too!

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”
DMA Interactive
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Each year, marketers are faced with the question of how they can increase response and conversion rates to drive revenue and at the same time reduce overall campaign and delivery costs.

In other words, ‘do more for less’. To achieve these objectives, organisations are re-evaluating communication strategies and deploying relevant marketing technology to drive higher returns on campaign investment.

Over the past seven years, neteffekt has worked with a large number of companies to help them achieve these objectives. From working with our clients we’ve built and a lot of experience and as a result we’ve created ten top tips for increasing campaign return on investment.

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