Jul 07
As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient.
Once your campaign is released by the “send” button, your emails face numerous hazards on the way to the inbox. Spend any time in the world of email delivery and you’ll see that your reputation as a sender of emails has a big impact on their success at negotiating these hazards.
The better your reputation, the more emails get delivered.