After you’ve spent valuable time planning and designing your email campaigns, do you spend more hours testing it in all the major email programs and spam filters?
Well… You’ll need to and it can be a massive job in terms of setting up accounts with Gmail, Hotmail, Lotus Notes et al.
…then, you’ll be into checking the inbox of each email program and fixing issues one by one. Not the best job in the World and also one where mistakes and errors can easily be overlooked.
On the other hand, you could just cross your fingers and click send! We wouldn’t recommend that though, especially as there is a much better and easier way of making sure your email designs render correctly in all major email programs and so they don’t get trapped in Spam filters.