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There are whole host of techniques we use to achieve outstanding delivery rates for our clients, some of these are technical, some of these are protocol based, most of them are plain common sense and all of them are implemented in our solution.

In addition to our deliverability, data management and list hygiene features there are also a wide range of email content validation, testing and dynamic content creation capabilities which make it much easier and quicker to create robustly tested and valid email content that will have way more chance of arriving in the inbox.

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As ISPs and webmail services get more sophisticated in how they assess incoming email, your sender reputation plays an ever bigger role in deciding whether your marketing email makes it to the recipient.

Once your campaign is released by the “send” button, your emails face numerous hazards on the way to the inbox. Spend any time in the world of email delivery and you’ll see that your reputation as a sender of emails has a big impact on their success at negotiating these hazards.

The better your reputation, the more emails get delivered.

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Delivering messages into your clients inbox is one of the biggest challenges in email marketing, the technical solutions employed by service providers have grown at the same rate as the rising tide of spam in an effort to protect us all - gone are the days of simply navigating a spam filter!

The reputation of your mail server is one of the most critical factors in delivering your message so we have put together a “rough guide” to becoming a reputable sender.

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