It seems that everyones take on Search Engine Optimisation is different, which isn’t very helpful when you’re trying to get your head around what it is and how you can ‘do it’!
One thing we all agree on though is that we want results and we want them fast!
Google Base may well help you do just that. It’s a free service, owned by Google, that enables you to tell them all about the products and services you sell - there are some rules and restrictions around this but it’s simple to do.
When users search Google your results will appear as ‘Shopping Results’ in a position on the screen that is almost as prominent as PPC.
It’s not a replacement for PPC and it’ll do nothing to increase your organic search rankings BUT it will definitely give you some fairly instant search visibility and it won’t cost you anything either.